Per the SMI (Standard Media Index), the decline in advertising bookings was slowing and a potential rebound in the market was looking likely. However, several areas have continued to see gains even amid the virus, specifically ones related to in-home entertainment and food.
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Australian Ad Market Was Rebounding Prior to Pandemic: Report
Data indicates advertising bookings in Australia were on the upswing in February prior to the COVID-19 pandemic. So reports AdNews.