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Free Chick-fil-A Sandwiches Drive Big Spike in App Downloads

Saturday, Jul 23 2016
Campaigns
Written by  CMO Tech News

Giving free chicken sandwiches to customers who downloaded the Chick-fil-A app and created an online account paid big dividends for the fast-food chicken company with the adoption of the technology increasing by a staggering 26,566%. So reports QSR Web.

The company had an average of about 1,500 downloads daily, but the number soared to approximately 400,000 after the start of a campaign that gave free sandwiches to new adopters of the app.

Read the full article from QSR Web.

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