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McDonald’s Taps Employees for Social Media Campaign

Saturday, Sep 10 2016
Campaigns
Written by  CMO Tech News

McDonald’s recent Breakfast All Day campaign illustrates how the company has been successful with using both its fans and its employees to launch a social media marketing program. So reports Business to Community.

Fans who made social media postings about the company’s decision to offer breakfast all day were sent hashtags so they could make additional postings and they received gift cards, Breakfast All Day Tee shirts that aren’t available for sale, and other goodies.

Read the full article from Business to Community.

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