Prior to her joining the company, Hickory Farms had made no investment in digital marketing outside of its gift-giving program in November and December.
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Hickory Farms Grows with New Marketing Campaign
Specialty food company Hickory Farms endured a 10-year drought of marketing investments, but has generated 8% year-over-year growth under a campaign launched by Judy Ransford, who joined the company in 2016 as chief marketing officer. So reports Chief Marketer.