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HBO Bets $100M on 'House of the Dragon' Marketing Push

HBO is spending $100 million to market “House of the Dragon,” on top of the $200 million it doled out on the first season of the show itself. Will its marketing investment pay off?

hboThe marketing push for Game of Thrones prequel series, which is set some 200 years before the original series and focuses on the Targaryen dynasty, is the network’s largest yet, reports MarketWatch. David Zaslav, CEO of Warner Bros. Discovery, said in a recent internal memo that the show “looks to be the next big cultural moment,” with the campaign having reached 130 million Americans already.

The show, which will include at least 17 computer-generated dragons, is part of a larger plan to unveil multiple live-action and animated series set in Westeros in the coming years.

Read the full article from MarketWatch.

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