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Inside DoorDash’s Campaign 'A Neighborhood of Good in Every Order'  

DoorDash recently revealed ‘A Neighborhood of Good in Every Order,’ a community-centric campaign, aimed at highlighting the connections that come from every order. So reports Forbes.

Doordash“Understanding these crucial connections can help businesses in any industry relate with customers, communicate better, and make a difference in the world,” according to the article. “At the head of the campaign is Kofi Amoo-Gottfried, DoorDash’s first-ever CMO.”

Here are a few highlights from Forbes’ interview with Amoo-Gottfried:

  • DoorDash’s mission is to empower local economies
  • “We look at how we speak out or act on social issues almost exclusively through that lens of access or opportunity,” he says. “It’s easy to put up an Instagram square, but that doesn’t mean anything. What have you actually done? We try to think about what ways our business is providing access and opportunity.”
  • The new campaign aims to show the “good that happens on every order… Some Dashers are delivering through Project Dash to bring food to immunocompromised seniors or homebound people. And it becomes a lifeline for them. Or you think about the fact that on every order, you might get an amazing salad. But your Dasher is getting an earning. And the merchant you ordered from is growing their business. We really wanted to capture the flywheel that happens.”

Read the full article from Forbes.

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