Estimated reading time: 0 minutes, 24 seconds

Quest Diagnostics Debuts 'Provocative' Marketing Campaign  

Medtech company Quest Diagnostics has unveiled what a spokesperson calls a “provocative” national marketing campaign for its testing products that consumers can use at home. So reports Fierce Pharma.

Quest AdThe TV ad campaign, “Put Your _____ To The Test,” beckons consumers to fill in the blank for what they would test, including general wellness, allergies and sexual health.

A phallic eggplant appears in one of the new Quest ads, for sexual health testing.

Read the full article from Fierce Pharma.

Read 1330 times
Rate this item
(0 votes)

Visit other PMG Sites: