Schema markup, which is code that allows search engines to gather more information from websites, is increasingly being embraced by marketers. So reports Business2Community.

In an ongoing effort to engage customers and attract eyeballs, leading brands are increasingly providing content that isn’t directly tied to products.

Carla Hassan, who recently joined Toys R US as global chief marketing officer, wants to improve how the firm uses data to better connect with mothers and to form an emotional connection with shoppers by showing that the company understands the needs of parents. So reports AdAge.