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New Toys R US Marketing Chief Discusses Strategy

Sunday, Mar 19 2017
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Carla Hassan, who recently joined Toys R US as global chief marketing officer, wants to improve how the firm uses data to better connect with mothers and to form an emotional connection with shoppers by showing that the company understands the needs of parents. So reports AdAge.

She maintains that as a specialty retailer, the company’s Toys R US and Babies R US stores are uniquely positioned to provide unparalleled shopping experiences.

Read the full article from AdAge. 

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