She maintains that as a specialty retailer, the company’s Toys R US and Babies R US stores are uniquely positioned to provide unparalleled shopping experiences.
Estimated reading time: 0 minutes, 23 seconds
New Toys R US Marketing Chief Discusses Strategy
Carla Hassan, who recently joined Toys R US as global chief marketing officer, wants to improve how the firm uses data to better connect with mothers and to form an emotional connection with shoppers by showing that the company understands the needs of parents. So reports AdAge.