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Study Reveals Common Benchmarking Targets

More than a third of marketers measure customer engagement success by tracking revenue metrics, such as customer lifetime value, revenues per customer, and overall revenue increases, according to a recent study by the Chief Marketing Officer Council. So reports The American Genius.

Clicks, conversions, traffic, and web analytics are used by 30% of marketers who completed the survey.

Read the full article from The American Genius.

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