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Increasing Spend On Technology Underscores Changing CMO Roles

Sunday, Mar 20 2016
CMO Tech
Written by  CMO Tech News

A study by the CMO Council has determined that more than a third of chief marketing officers expect digital marketing to account for more than 75% of marketing spending within the next five years. So reports the Harvard Business Review.

This finding underscores the increasingly technical nature of the executives’ roles. In another study, 61% of information technology professionals said data mining has already had an impact on business, while 48% said the Internet of Things has also influenced business.

Read the full article from the Harvard Business Review.

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