The technology is based on the idea of delivering advertising to customers at various platforms rather than trying to entice customers to visit company owned and operated platforms.
Estimated reading time: 0 minutes, 17 seconds
Estimated reading time: 0 minutes, 17 seconds
BuzzFeed is beta testing Swarm, which allows advertisers to simultaneously push content through SnapChat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. So reports AdWeek.
The technology is based on the idea of delivering advertising to customers at various platforms rather than trying to entice customers to visit company owned and operated platforms.