More than a third of respondents say they need to conduct some functions manually. Some of the challenges with integrating marketing stacks result from the rapid growth and adoption of new technologies.
Estimated reading time: 0 minutes, 21 seconds
Estimated reading time: 0 minutes, 21 seconds
Only 3% of marketers say their technology tools for automation, engagement and deployment are integrated. That's according to a recent survey by the CMO Council and RedPoint Global. So reports eMarketer.com.
More than a third of respondents say they need to conduct some functions manually. Some of the challenges with integrating marketing stacks result from the rapid growth and adoption of new technologies.