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How to Sell Software to Marketers

Technology sales people need to speak the language of marketers and be prepared to provide proof that their products can produce results. So reports Entrepreneur.

In addition to showing why technology can be a good investment, sales people need to know terms such as MRR and ARR instead of income, optimize instead of make the most of, and ROI rather than efficiency of investment.

Read the full article from Entrepreneur.

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