Rather than just using data attributable to an individual person, the technology evaluates overall results regarding scrolling, hovering and clicking, tapping and completed views.
Estimated reading time: 0 minutes, 19 seconds
Credato Launches Predictive Ad Placement
Credato, which provides a programmatic video platform, has launched “contextual look alike targeting” technology that analyzes more than 400 billion video interactions to determine where and when advertisements should appear. So reports MarTech Today.
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