Even though 39% of consumers aren’t comfortable with having their data shared, 36% believe personalized deals indicate that brands care about them.
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Programmatic Advertising Can Survive Increased Privacy Measures
Increased privacy measures that limit the use of third-party data won’t kill programmatic advertising as long as the industry continues to evolve and embrace marketing with first-party data provided by publishers and other vendors. So reports MarketingTech.
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