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Surge Data Reveals Matters of Most Interest Among CEOs

Lead generation, telemarketing, and dashboards that help visualize CRM and campaign data are among the most popular topics of interest among marketing executives, according to business-to-business data compiled by Bambora and analyzed by the Aberdeen Group. So reports Talking New Media.

Other topics identified were brand equity and QR codes, which allow for digital tracking of non-digital marketing channels

Read the full article from Talking News Media.

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