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Top Mistakes Retailers Make

Saturday, Jan 05 2019

News

Written by CMO Tech News Staff

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Failing to test changes to mobile content and websites and taking a one size fits all approach are two of the more common mistakes that retailers made during the holiday shopping season. So reports MarTech Advisor.

Other mistakes include treating existing customers the same as first time web visitors and failing to align websites with advertising campaigns.

Read the full article from MarTech Advisor.

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