Estimated reading time: 0 minutes, 18 seconds

Centerbridge to Acquire IBM Marketing Arm

Centerbridge Partners plans to acquire IBM’s marketing technology and commerce software and will create a standalone company with its own brand. So reports CMS Wire.

Mark Simpson, who is currently vice president of offering management and strategy for the IBM Marketing Platform and Commerce offerings, will serve as CEO of the new company.

Read the full article from CMS Wire.

Read 2269 times
Rate this item
(0 votes)

Visit other PMG Sites: