As part of the services, brands can limit their campaigns to individuals who are listening to specific categories of podcasts, such as Comedy, Lifestyle & Health and Business & Technology.
Estimated reading time: 0 minutes, 18 seconds
Estimated reading time: 0 minutes, 18 seconds
Spotify has launched podcast advertising that in some markets allows brands to target listeners based on the category of content they're listening to. So reports MarketingLand.
As part of the services, brands can limit their campaigns to individuals who are listening to specific categories of podcasts, such as Comedy, Lifestyle & Health and Business & Technology.