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Prescriptive Analytics: The Future of Marketing?

Saturday, Oct 12 2019
News
Written by  CMO Tech News Staff

Rather than being limited to targeting specific audiences, prescriptive analytics can potentially spot existing trends among customers, such as a hot selling item, and then target campaigns to maximize sales of the item. So reports CMSWire.

Descriptive and predictive data is still important, however, because both forms of information can help brands understand their clients.

Click here to read the full post from CMS Wire.

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