Firms need to first establish a marketing strategy and web presence before rushing into tactical efforts such as marketing via social media.
Estimated reading time: 0 minutes, 20 seconds
Estimated reading time: 0 minutes, 20 seconds
Startups can easily make the mistake of rushing into digital marketing without first understanding their clients and their own strengths. So writes Zach Luse, founder of Paragon Digital Marketing, in a recent Union Leader column.
Firms need to first establish a marketing strategy and web presence before rushing into tactical efforts such as marketing via social media.