Trigger Dopamine
Audiences love testing their knowledge of pop culture and facts. They like to be entertained and educated and get a payoff when they feel smarter than “those schmoes who know less than (they) do.” This dopamine seeking-reward loop is a powerful force.
Keep It Light
In the year of remote schooling, many parents have learned first-hand the difference between education and edutainment. Marketers would be wise to take note and deliver information to their audience that is also enjoyable to consume.
Elevate Your Ambassadors
Ken Jennings is the most famous Jeopardy! contestant—he won 74 games in a row in 2004. He became a highly regarded ambassador coming back to the show for five tournaments between 2005 and 2020. He later joined the show as a consulting producer and he will be one of a handful of interim hosts.
There’s No Expiration Date on Icons
Jeopardy! has been around for many decades and only had four hosts, with Trebek serving a host for 36 years. People often prefer the “tried and true” approach to something new.
“See” People
Jeopardy! is most known for its answers and questions, but Trebek had Q&A sessions with the contestants as well—and that was an important part of the show. These mini-interviews ensured contestants were more than just names scrawled on podiums. By doing these interviews, Trebek invited contestants to share their humanity.