The 14-year Target veteran is the first female CMO at the big box retailer. During her time at Target, Sylvester has served in a variety of leadership roles across strategy and merchandising, most recently as SVP of home, during which she increased the product category's digital penetration to a leading position within the company and consistently drove strong sales and market share gains.
In her new position, Sylvester will be responsible for deepening affinity for the Target brand across all platforms, furthering the company's popular loyalty program and in-house media company, and fueling continued digital growth for the retailer.