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State Street Taps New CMO

State Street has named Theresa McLaughlin as its new CMO. She joins the company from TD Bank Group. So reports Ad Week.

Fearless Girl sculpture 2406517 640.jpegMcLaughlin, who succeeds retired Hannah Grove, led TD’s digital transformation during her eight years at the company. She will report to Julia McCarthy, EVP and global head of client experience at State Street.

McLaughlin takes over at a time when State Street faces a number of branding challenges. On the heels of its 2017 success with the Fearless Girl statue, introduced for International Women’s Day, the firm has come under criticism for gender pay equity issues.

“I’m very excited to be joining State Street at this critical time for clients and am looking forward to leading a marketing organization that is such a critical driver of business growth,” she said in a statement.

Read the full article from Ad Week.

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