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MTV Entertainment Names CMO

MTV Entertainment has named Jason White its new Chief Marketing Officer. So reports The Wrap.

MTVWhite, who will head up all of the group’s brands and properties, will report to Chris McCarthy, president of ViacomCBS’ MTV Entertainment Group. In the role, White will also work with the group’s social impact team to drive change in civic engagement, mental health and social justice.

White previously served as head of marketing for Beats by Dre and was most recently CMO of Curaleaf, a cannabis company.

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