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Black Executive CMO Alliance Takes Aim at 'Corporate Diversity Gap'

Jerri DeVard, former head of marketing at ADT and Office Depot, has launched the Black Executive CMO Alliance, an organization comprised of 26 Black executives from Netflix, Peloton, Adidas and others. So reports Marketing Brew.

diversity hand 1917895 640The move was made, in part, to address the small number of Black CMOs and the “corporate diversity gap.” Black people make up only 3% of the CMOs in the Association of National Advertisers (ANA), despite representing 13% of the U.S. population.

BECA will focus on internships, mentorships sponsorships and scholarships.

Read the full article from Marketing Brew.

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