Estimated reading time: 0 minutes, 26 seconds

J. Crew Names CMO

A year after filing for bankruptcy, the retailer has named Derek Yarbrough as its new CMO. So reports Retail Dive.

J. CrewYarbrough, currently CMO of Madewell, will add the J. Crew role to his existing responsibilities. It is not clear exactly when he will start the J. Crew role.

J. Crew was one of the earliest retailers to file for Chapter 11 bankruptcy protection amid the pandemic, but later exited bankruptcy.

J. Crew plans to focus on its omnichannel shopping experience going forward.

Read the full article from Retail Dive.

Read 1813 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.