Estimated reading time: 1 minute, 8 seconds

Waze CMO Offers 3 Actionable Insights

As part of The Drum’s 3 Actionable Insights series, Waze CMO Erin Clift offers three tips for marketers.

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  • Create career filters: “Think about the filters that matter to you. The filters might be that I need to work at a company that is grounded in a real purpose… Once you have those filters, it becomes easier for you to boldly reach out to people, whether it’s within your organization or outside of your organization, to say, ‘I’m really interested in learning this.’… Having those filters makes those outreaches much more focused. As someone who responds to a lot of these, I do so when there’s clarity in how I can help someone.”
  • Build for and with the community that loves your brand and products: “When we think of problems we’re trying to solve, oftentimes we turn to the community because they can help solve them better than we can alone. That relationship is really important,” she says.
  • Practice empathy every day: “It’s about listening to and learning about what motivates the people around me and really trying to understand the team’s strengths, areas of development and ambitions… Practicing empathy as an employee also takes on a different context when you think about working cross functionally as the rule, not the exception.”

Read the full article from The Drum.

 

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