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Progressive’s Retiring CMO Named 'Brand CMO of the Year' By Ad Age

Jeff Charney was selected by a panel of industry judges and the Ad Age editorial staff from the industry-wide pool of CMOs across all areas of marketing. He is the first CMO from insurance category to win the award.

Progressive Dr Rick"Under Jeff's leadership Progressive has shown an innate ability to create campaigns that not only entertain, but build long-lasting brand value," said Ad Age News Editor E.J. Schultz. "Dr. Rick is the latest attention-grabbing character created during his tenure; underpinning ads people actually want to watch—a rare accomplishment in today's ad-skipping environment."

Charney and his team's industry-leading "network" strategy combines some 10 different but familiar characters, episodic story arcs, and 'funny because it's true' human insights.
In March, Charney said he planned to retire in early 2022.

Read the full press release.

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