He “quickly transformed the team’s image with jerseys, slogans, mascots, commercials, license plates, community events, and so much more,” according to the article. Under Killingsworth’s leadership, the marketing team came up with the slogan VegasBorn, which has become synonymous with the team and has serves as its official hashtag.
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CMO of NHL’s Golden Knights Resigns
Brian Killingsworth, who has been the CMO of the NHL’s Vegas Golden Knights since 2017, has resigned. The Sin Bin reports that Killingsworth left the job of his own accord.
Killingsworth took over the role before the team’s first game four years ago.