Watkins joins Jordan Brand from Aflac, where she served as chief brand and marketing officer. She will report to CEO Craig Williams and will start on May 16.
Watkins succeeds Sean Tresvant, who now serves as Taco Bell’s global chief brand officer.
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Nike subsidiary Jordan Brand has named Shannon Watkins its new CMO. So reports Yahoo! Sports.
Watkins joins Jordan Brand from Aflac, where she served as chief brand and marketing officer. She will report to CEO Craig Williams and will start on May 16.
Watkins succeeds Sean Tresvant, who now serves as Taco Bell’s global chief brand officer.