Here are some of the highlights:

• Reinvest in knowing your audiences in 2021 because their habits are going to change—possibly in a substantial way, says Rand Fishkin of SparkToro. The messaging and channels that are working now may not work in the near term in the same way.
• Don’t lose sight of how important a clear, strong and smart brand is, says Doug Kessler, co-founder of Velocity Partners.
• Conduct an independent audit of all your digital channels, says Ian Cleary, founder of RazorAudit. It's very difficult to identify certain problems when you are too close to your business.
• “Identify how content marketing can support live events and start making the case for it now,” says Frank Strong, founder and president of Sword and Script Media.
• Invest in your brand’s purpose so that you can help move the communities you operate in forward, according to Sabrina Brown, account director, corporate, BCW Global. 

Read the full article, along with all 21 responses, from PR Daily.