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Australian Brand Loyalty Dying: Report

Saturday, Jul 21 2018
APAC
Written by  CMO Tech News

Salmat’s 2018 Marketing Report shows Australian consumers are less concerned with brand loyalty and more interested in shopping for value. So reports CMO Australia.

The report shows 20% of Australians reported sticking with one or two brands, while 40% shop without noting the brand. Nearly two-thirds of respondents said they would try a new product if it was on sale or they would get discount points as a result of purchasing. 

Consumers also said they expect marketers to use relevant data to offer a "more personalised and one-to-one experience."  

Read the full article from CMO Australia.

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