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Quest Diagnostics Debuts 'Provocative' Marketing Campaign  

Medtech company Quest Diagnostics has unveiled what a spokesperson calls a “provocative” national marketing campaign for its testing products that consumers can use at home. So reports Fierce Pharma.

Quest AdThe TV ad campaign, “Put Your _____ To The Test,” beckons consumers to fill in the blank for what they would test, including general wellness, allergies and sexual health.

A phallic eggplant appears in one of the new Quest ads, for sexual health testing.

Read the full article from Fierce Pharma.

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