Facebook is experimenting with eliminating right-rail ads from the desktop version of Pages so that it can make buttons that initiate business applications more prominent. So reports Marketing Land.

It’s easy for chief marketing officers and technology teams to dismiss using resources to market at industry conferences. After all, more customers and prospects can be reached with digital marketing efforts during a short-time period than can be found at industry events.

In-store kiosks, tables, and smartphones are critical to creating a compelling shopping experience, but most retailers haven’t integrated the technologies, according to a study by The O Alliance of 150 senior executives. So reports Drug Store News.