Campaigns (61)
Burger King Campaign Angers Twitch Users
- Tuesday, 25 August 2020
- Campaigns
- Written by CMO Tech News Staff
One of Burger King’s campaigns, created by David Madrid, has turned out to be quite a whopper, inciting backlash. So reports AdAge.
Read more...Toyota to Costumers: ‘We Are Here for You’ Despite the Pandemic
- Tuesday, 07 April 2020
- Campaigns
- Written by CMO Tech News Staff
‘We Are Here for You’ is the reassuring tone set by Toyota for its campaign amid the coronavirus. So reports The Drum.
Read more...Serena Williams, Michael Jordan Featured in New Gatorade Campaign
- Tuesday, 25 February 2020
- Campaigns
- Written by CMO Tech News Staff
PepsiCo is pulling back on some of its marketing spend in 2020, but it is sinking some serious cash into a campaign for its Gatorade brand. So reports The Drum.
Read more...Cadillac’s New Campaign: Make Your Way
- Sunday, 16 February 2020
- Campaigns
- Written by CMO Tech News Staff
Cadillac revealed its new campaign, ‘Make Your Way,’ during The Oscars. It is Melissa Grady’s first big marketing campaign since taking over as Chief Marketing Officer of Cadillac in September of last year. So reports The Drum.
Read more...Which Brands Won and Lost the Super Bowl Ad Sweepstakes?
- Tuesday, 04 February 2020
- Campaigns
- Written by CMO Tech News Staff
For football fans, Super Bowl LIV has a clear winner (the Chiefs) and a clear loser (the 49ers). But, for many marketing executives who shelled out millions of dollars to advertise during the big game, the jury is still out.
Read more...Kobe Bryant Death Causes Planters to Curtail Mr. Peanut Super Bowl Campaign
- Tuesday, 28 January 2020
- Campaigns
- Written by CMO Tech News Staff
The shocking death of NBA legend Kobe Bryant, his daughter and seven others in a helicopter crash on Sunday is causing at least one brand to curtail some of its Super Bowl week advertising and marketing. So reports The Chicago Tribune.
Read more...How Sly Stallone Leak Impacted Facebooks Super Bowl Ad
- Monday, 27 January 2020
- Campaigns
- Written by CMO Tech News Staff
In December, Sylvester Stallone accidentally leaked information about Facebook’s secret Super Bowl spot, its first ever. So reports AdAge. The spot is designed to promoted Facebook Groups.
Read more...Marketers Concerned Political Ads May Hurt Super Bowl Buzz
- Saturday, 18 January 2020
- Campaigns
- Written by CMO Tech News Staff
Deciding whether or not to run television ads during the Super Bowl is a major marketing decision for many brands. That’s why President Donald Trump’s $10 million Super Bowl advertising spend, and Democratic candidate Michael Bloomberg’s $10 million buy has some Super Bowl advertisers uneasy.
Read more...Wendy’s Launches D&D-Style Videogame
- Tuesday, 22 October 2019
- Campaigns
- Written by CMO Tech News Staff
In its latest marketing push, fast food chain Wendy’s has launched a videogame inspired by Dungeons & Dragons called Feast of Legends. So reports Digital Media Solutions.
Read more...Fritos First Ad Campaign Since 1971 is Digital Only
- Friday, 04 October 2019
- Campaigns
- Written by CMO Tech News Staff
Pepsico’s Fritos is rolling out its first creative campaign since 1971 and it will be digital only. So reports MobileMarketer.
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