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CMOs Should Give Execs Marketing 'Guardrails'

Blunders, such as praising an airline employee in a viral video who dragged a passenger out of an aircraft and an inappropriate tongue-in-cheek tweet by Kenneth Cole regarding the political upheaval in Egypt in 2011, illustrate the need for CMOs to establish guardrails for the fellow C-level executives. So reports MarketingLand.

Executives are often distracted by other responsibilities, such as completing an acquisition. Therefore, intelligence may not always extend into new areas, such as the digital realm. That's why executive guardrails can help companies avoid high-profile blunders.

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