The study involved assessing engagement produced by 10 billion emails.
Estimated reading time: 0 minutes, 18 seconds
Email Reading Time Increases
Individuals’ attention spans are believed to be getting shorter due to the constant barrage of electronic communications. But, during the past three years, the average time spent on reading a single email increased 21% to 13.4 seconds, according to a study by Litmus. So reports MarTech Series.