Descriptive and predictive data is still important, however, because both forms of information can help brands understand their clients.
Estimated reading time: 0 minutes, 19 seconds
Estimated reading time: 0 minutes, 19 seconds
Rather than being limited to targeting specific audiences, prescriptive analytics can potentially spot existing trends among customers, such as a hot selling item, and then target campaigns to maximize sales of the item. So reports CMSWire.
Descriptive and predictive data is still important, however, because both forms of information can help brands understand their clients.