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Kid Influencers Pushing Junk Food At High Clip on YouTube

A new study from the journal Pediatrics finds that kid influencers on YouTube are marketing junk food and sugary drinks to other children at alarming rates. So reports CNN.

Researchers in the study looked at the top five watched kid influencers on YouTube last year. The influencers were age 3 to 14. The researchers found that in 179 of the 418 videos analyzed—or about 43%--the kid influencers consumed food. Of those videos, 90% featured unhealthy branded food items, which were viewed billions of times.

youtube 2433301 640 smallIn the article, concerned observers pointed to the Kids Internet Design and Safety Act as a potential solution. The legislation was introduced in March by a pair of Democratic Senators. It would seek to protect kids from excessive screen time and the impact of influencer marketing. The new legislation would build upon the Children's Online Privacy Protection Act.

Read the full article from CNN.

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