Hassan, who had been the global CMO at Citi since September 2020, succeeds Leslie Gillin as CMO at JPMorgan Chase. Gillin, who took the role in January 2020, left the job in March for personal reasons.
Prior to being named global CMO at Citi, Hassan served as chief brand officer. AdWeek notes that her work at Citi “put a spotlight on pay equity, diversity and inclusion, and other purpose-driven programs.”
She has also held top marketing roles at PepsiCo, Toys R Us, and The Kellogg Company.