News (1013)
MetLife Stadium Taps Real Magnet for Marketing Automation
- Monday, 16 January 2017
- News
- Written by CMO Tech News
MetLife Stadium, a professional sports complex in East Rutherford, N.J. that has been ranked as the world’s highest grossing stadium for the past five years by Billboard magazine, has selected Real Magnet as an automation platform for its email and social media marketing.
Read more...Organization Seeks to Preserve Adobe Flash
- Saturday, 07 January 2017
- News
- Written by CMO Tech News
The Internet Archive and the Archive Team are currently working to save Adobe Flash files following the death of the technology. So reports QZ.com.
Read more...Analysts React to Salesforce.com Plan to Double Annual Revenue Growth
- Saturday, 07 January 2017
- News
- Written by CMO Tech News
Plans by Salesforce.com to double its annual revenue growth at a time when competition among firms that provide technology for client relationship management is growing have been met with mixed reactions from industry analysts. So reports the San Francisco Business Times.
Read more...Telegraph Adds to Advertising Team Amid Revenue Growth
- Saturday, 07 January 2017
- News
- Written by CMO Tech News
The telegraph is expanding its programmatic advertising team from three to 12 staffers after having increased its advertising profits 20% with header bidding. So reports DigiDay.
Read more...Snapchat Acquires Augmented Reality Firm
- Tuesday, 03 January 2017
- News
- Written by CMO Tech News
Snapchat is expanding its picture and video sharing platform by reportedly buying Cimagine for $30 million to $40 million. So reports MarketingDIVE.
Read more...U.S. Advertisers Plowed $17.6B Into Digital Ads Last Quarter
- Tuesday, 03 January 2017
- News
- Written by CMO Tech News
U.S. brands spent $17.6 billion on digital advertising last quarter, which was a 20% year-over-year increase and the largest amount spent during any third quarter, according to IAB data. So reports Marketing Land.
Read more...Stats for Connected TV Use Are Inflated: Study
- Sunday, 11 December 2016
- News
- Written by CMO Tech News
A study by Pixalate has concluded that 44% of reported connected TV use is invalid, making it worse than statistics for mobile devices, desktops, and tablets. So reports The Drum.
Read more...False News Story Targets White House Nativity Scene
- Sunday, 11 December 2016
- News
- Written by CMO Tech News
One of the latest fake news stories being spread by social media claims that President Barack Obama has banned displaying the nativity scene at the White House to maintain separation of church and state. So reports B2C.
Read more...Vanguard, Others Ban Their Ads from Breitbart
- Sunday, 11 December 2016
- News
- Written by CMO Tech News
Automation has resulted in advertising for Vanguard appearing on alt-right publication Breitbart, even though the mutual fund giant has policies that prohibit it from marketing on political websites. So reports The New York Times.
Read more...Shorty Awards Entry Period Open for Brands and Organizations
- Sunday, 20 November 2016
- News
- Written by CMO Tech News
The Shorty Awards invites entries from any organization (agencies, brands, networks, services, non-profits, etc.,) to submit their most innovative work on social media.
Read more...