News (1013)
Most Firms Will Increase Digital Marketing Budgets
- Tuesday, 21 February 2017
- News
- Written by CMO Tech News
An informal Twitter survey has concluded that 71% of marketers will increase their digital marketing budgets this year. So reports Business 2 Community.
Read more...YouTube and Disney Can PewDiePie Following Racist Videos
- Tuesday, 21 February 2017
- News
- Written by CMO Tech News
YouTube star PewDiePie has had his upcoming season canceled by the video platform and Disney has severed its ties with the entertainer in response to the online personality having made anti-Semitic Nazi jokes. So reports Wired.
Read more...Amazon Making Push Into Advertising
- Sunday, 12 February 2017
- News
- Written by CMO Tech News
Amazon.com Inc., which already generates $1.2 billion annually in advertising revenue, is quietly making a push to increase the channel as a source of revenues. So reports Bloomberg.
Read more...Snapchat Owner to Add Cloud Services from Amazon
- Sunday, 12 February 2017
- News
- Written by CMO Tech News
Snap Inc., which owns the highly popular Snapchat app, says it will spend approximately $1 billion to implement services from Amazon.com Inc.’s cloud services while also sinking $2 billion in cloud services from Google. So reports Reuters.
Read more...Big Data and Psychometrics Fueled Trump’s Success
- Sunday, 05 February 2017
- News
- Written by CMO Tech News
Donald Trump’s online marketing for his presidential campaign tapped Cambridge Analytica which has developed psychological modeling that can target online advertisements based on individuals’ unique personalities. So reports Motherboard.
Read more...Apple Joins Artificial Intelligence Group
- Sunday, 05 February 2017
- News
- Written by CMO Tech News
Apple is the latest big tech firm to join the Partnership on AI to Benefit People and Society, which was created last September to develop best practices for artificial intelligence and to conduct research. So reports Tech Crunch.
Read more...Eye Tracking Used to Measure Effectiveness
- Sunday, 05 February 2017
- News
- Written by CMO Tech News
A study by Fairfax Media and Gateway Research that tracked eye movement has concluded that marketers have only milliseconds for their advertisements to engage viewers. Content presented with simple and clear layouts is the most effective. So reports CMO.
Read more...Lowe’s Finds New CMO from Within Its Own Ranks
- Saturday, 28 January 2017
- News
- Written by CMO Tech News
Lowe’s has promoted Jocelyn Wong to chief marketing officer to replace Marci Grebstein who has left the company. So reports AdAge.
Read more...Comparing Digital Marketing Costs to Super Bowl Advertising
- Saturday, 28 January 2017
- News
- Written by CMO Tech News
For this year, a 30-second TV Super Bowl spot costs $5.6 million. That's equivalent to the cost of creating 17 Snapchat lenses, which are the colorful filters that overlay selfies. So reports AdWeek.
Read more...InsideSales.com Raises $50M to Fund Europe Expansion
- Saturday, 21 January 2017
- News
- Written by CMO Tech News
InsideSales.com, which offers an artificial intelligence predictive sales platform, has raised $50 million and will use the funding to expand into Europe by initially establishing a presence in Ireland. So reports MarTech Advisor.
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