Facebook’s first quarter profits climbed 76% despite concerns that inappropriate content on the company’s social media platform has been scaring away advertisers. So reports Morningstar.

Subway has teamed up with Mastercard to use artificial intelligence as part of a “chatbots” system on Facebook Messenger that allows customers to place orders. So reports The Washington Post.

Optimizely has acquired Experiment Engine, which provides technology that allows brands to conduct thousands of experiments each day regarding conversion rates. So reports TechCrunch.

With thousands of marketing technology products in existence and more tools being created every day, industry consolidation may appear attractive. However, the extensive diversity that currently exists has various advantages. So reports AdAge.