News (1013)
Social Media is Holding Brands Accountable
- Friday, 01 September 2017
- News
- Written by CMO Tech News
In a recent study by Sprout Social, 81% of U.S. consumers said they believe social media is holding brands accountable and only 8% of individuals said they wouldn’t post concerns online if they saw inappropriate behavior by businesses. So reports MarketingDive.
Read more...Schools Need to Address Shortage of Tech Workers
- Friday, 01 September 2017
- News
- Written by CMO Tech News
Schools need to address a shortage of tech workings by demonstrating that careers in STEM, or Science, Technology, Engineering, and Math can be exciting and can include functions such as website animation or creating video games. So reports CNBC.
Read more...Ex-Target Marketing Head Named CEO of H&R Block
- Friday, 01 September 2017
- News
- Written by CMO Tech News
H&R Block has recruited former Target marketing guru Jeff Jones as its new CEO shortly after the executive ended his brief stint at controversy ridden Uber. So reports the Minneapolis/St. Paul Business Journal.
Read more...Venture Capital Keeps Flowing to Tech Firms
- Friday, 18 August 2017
- News
- Written by CMO Tech News
Evergage, which provides data-driven email and website customization, has raised $10 million in venture capital, bringing its total funding to $31.5 million. So reports AdWeek.
Read more...Facebook Cracks Down on Video Click Bait
- Friday, 18 August 2017
- News
- Written by CMO Tech News
After having already cracked down on clickbait articles, Facebook is now waging a war against clickbait videos. So reports The Next Web.
Read more...Amazon Moves Closer to Being Advertising Powerhouse
- Sunday, 06 August 2017
- News
- Written by CMO Tech News
Amazon appears to be moving closer to competing with Facebook and Google for advertisers’ dollars. So reports DigiDay.
Read more...California Firm Buys Driven Local, a Digital Marketing Firm
- Sunday, 06 August 2017
- News
- Written by CMO Tech News
Scorpion of Valencia, California, has acquired Islandia, N.Y.- based Driven in a deal that will create a combined business with 530 employees. So reports The Signal.
Read more...AdWeek Lists Hot Jobs for the Next Two Years
- Sunday, 06 August 2017
- News
- Written by CMO Tech News
Chief experience officers, virtual reality editors, bot developers, and internet of things marketers are likely to be some of the hottest jobs in the coming two years. So reports AdWeek.
Read more...Consumers Really Do Trust Advertising
- Sunday, 06 August 2017
- News
- Written by CMO Tech News
Researchers were recently surprised when their study concluded that many consumers view online advertising as “credible,” “fair,” and “good.” So reports the Business Standard.
Read more...Casper Campaign Offers Users Trick Vacation Photos to Post on Social Media
- Sunday, 23 July 2017
- News
- Written by CMO Tech News
Mattress company Casper has rolled out its Staycation website so that individuals can send out vacation photos without leaving the comfort of their beds. So reports Business Insider.
Read more...