News (1013)
Ibex Integrates Platforms for One Stop Shopping
- Sunday, 14 January 2018
- News
- Written by CMO Tech News
Ibex Digital has integrated its Digital Global Services business with its iSKY unit to offer one-stop shopping as a provider of customer engagement services.
Read more...Don’t Underestimate the Value of Visuals in Content
- Friday, 05 January 2018
- News
- Written by CMO Tech News
Individuals are likely to retain 65% of online information when content includes visuals compared to only 10% of information when graphics aren’t used. So reports Business 2 Community.
Read more...Sears Kills TV Ads in Shift to Digital Marketing
- Friday, 05 January 2018
- News
- Written by CMO Tech News
In a highly unorthodox move, struggling Sears Holdings ran no television advertising during the holiday season, despite the company having a substantial portion of customers who are elderly and are likely view traditional media. So reports Fortune.
Read more...Brands Increase Number of Websites for Advertising
- Sunday, 31 December 2017
- News
- Written by CMO Tech News
As part of a broad industry trend, brands such as L’Oreal, Volkswagen, and Unilever have been increasing the number of websites that they use for advertising. So reports DigiDay.
Read more...Most Marketers Expect to Increase Digital Spending This Year
- Sunday, 31 December 2017
- News
- Written by CMO Tech News
In a recent study involving 217 marketers, 93% of influencers said they expect to increase their digital marketing budgets this year. So reports MarketingProfs.
Read more...Holiday Season Brings Out Best, Worst in Marketing
- Friday, 08 December 2017
- News
- Written by CMO Tech Staff
The holiday season is a mad dash for digital marketers to push product while building brand awareness. So far this season, many companies are winning accolades, although a few high-profile blunders have occurred.
Read more...Nude Butts Allow Lush Cosmetics to Avoid Spending on Advertising
- Friday, 08 December 2017
- News
- Written by CMO Tech News
Lush Cosmetics and soap company relies heavily on customers’ social media postings, including individuals posting pictures of their butts for brand promotion. So reports CMO.
Read more...Email Campaigns Are Becoming More Effective, Marketers Say
- Friday, 08 December 2017
- News
- Written by CMO Tech News
In a recent study by Return Path and Ascend2, 58% of surveyed marketers say their email campaigns are becoming more successful while 27% say the effectiveness of their email programs is improving marginally. So reports MarketingProfs.
Read more...Digital to Represent Half of All Ad Spending by 2020
- Friday, 08 December 2017
- News
- Written by CMO Tech News
Digital ads will represent half of all global advertising spending by 2020, according to estimates from media agency Magna. So reports CNBC.
Read more...Wix.com Dumps TV and Super Bowl Ads
- Monday, 04 December 2017
- News
- Written by CMO Tech News
After increasing its TV advertising budget from $18 million in 2015 to $28 million last year, website-builder Wix.com has decided to embrace an entirely digital marketing approach. So reports AdAge.
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