News (1013)
Zaius Secures an Additional $30M in Funding
- Sunday, 15 April 2018
- News
- Written by CMO Tech News
Zaius, which offers CRM technology for business to consumer marketing, has raised $30 million in a series b investment round led by Insight Venture Partners. So reports MarTechSeries.
Read more...Amazon is Top Dog for R&D Spending
- Sunday, 15 April 2018
- News
- Written by CMO Tech News
Amazon spent $22.6 billion in research and development last year, which was a 41% increase from 2016. So reports Recode.
Read more...Dutch Airline Adds Podcasts to Its Marketing Arsenal
- Sunday, 15 April 2018
- News
- Written by CMO Tech News
Dutch airline KLM has expanded its marketing program to include podcasts on iTunes and Spotify that discuss how traveling has led to individuals having life-changing events, including events that have been gut wrenching. So reports Tnooz.
Read more...Maps Makes Email Automation Easier
- Sunday, 08 April 2018
- News
- Written by CMO Tech News
Automation maps provide a visual representation of how data and emails will flow to prospects, so they are an important tool in automating marketing campaigns. So reports Business 2 Community.
Read more...Facebook Users Don’t Qualify for Hefty Payouts: Snopes
- Sunday, 08 April 2018
- News
- Written by CMO Tech News
Contrary to at least one media claim, individuals who had their Facebook data improperly used by Cambridge Analytica probably are not entitled to payments of $17,500. So reports Snopes, a myth-debunking website.
Read more...How Spotify Founder Became a Billionaire
- Sunday, 08 April 2018
- News
- Written by CMO Tech News
The public offering of music streaming service Spotify valued the company at over $26 billion and catapulted its Swedish-born founder and CEO, Daniel Ek, into the elite category of billionaires. So reports CNBC.
Read more...Global Digital Ad Spending to Climb to $227B
- Saturday, 31 March 2018
- News
- Written by CMO Tech News
Spending on global digital advertising this year is expected to increase to $227 billion compared to $187 billion for television advertising, according to forecaster Zenith. So reports Marketing Land.
Read more...How to Select a Marketing Platform
- Saturday, 31 March 2018
- News
- Written by CMO Tech News
Rather than base the selection of a marketing platform on vendor hype, brands should seek technology that is appropriate for the size of their databases, the employees that will use the systems, and potential goals for campaigns. So reports CMSWire.
Read more...Fast Growing Cannabis Industry Faces Marketing Challenges
- Sunday, 25 March 2018
- News
- Written by CMO Tech News
Even though cannabis is one of the fastest growing industries in the U.S., challenges exist when it comes to marketing with search engine optimization and pay-per-click advertising. So reports Search Engine Land.
Read more...Rihanna Criticism Causes Snapchat Stock to Drop 4%
- Sunday, 25 March 2018
- News
- Written by CMO Tech News
Snapchat stock dropped 4% recently after Rihanna criticized the company for running an ad that asked readers if they would rather "Slap Rihanna" or "Punch Chris Brown." So reports CNN.
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