News (1013)
Lack of Trust for Agencies Drives Marketing In-House
- Saturday, 29 September 2018
- News
- Written by CMO Tech News
Brands in North America increased the portion of their martech budgets spent in-house. It rose to 63%, up from only 44% last year, according to a study by accounting firm Moore Stephens. So reports Reuters.
Read more...AT&T Launches Xandr Advertising Name
- Saturday, 29 September 2018
- News
- Written by CMO Tech News
AT&T has launched its advertising unit, which it has just named as Xandr. So reports AdExchanger.
Read more...Facebook's Ads Under Fire from ACLU for Alleged Gender Discrimination
- Saturday, 22 September 2018
- News
- Written by CMO Tech News
The ACLU and Communications Workers of America took steps toward filing a lawsuit against Facebook, arguing its advertising platform allows companies to post jobs only shown to men or those not ascribed to a gender. So reports Fortune.
Read more...AT&T Pulls AppNexus from Consortium
- Saturday, 22 September 2018
- News
- Written by CMO Tech News
After buying AppNexus for $1.6 billion, AT&T has decided to yank the digital marketing unit from the Advertising ID Consortium. So reports AdWeek.
Read more...Amazon.com is Now Third-Largest Digital Ad Platform
- Saturday, 22 September 2018
- News
- Written by CMO Tech News
Amazon.com has become the world’s third-largest digital advertising platform after having surpassed Microsoft and Verizon’s Oath. So reports Fortune.
Read more...Quantum Metric, a Digital Experience Analytics Firm, Raises $25M
- Saturday, 22 September 2018
- News
- Written by CMO Tech News
Quantum Metric, which provides real-time digital experience analytics, has raised $25 million in Series A venture capital to help it reach its goal of a 400% year-over-year increase in revenues. So reports MarTech Series.
Read more...Branch Acquires Attribution Platform
- Saturday, 15 September 2018
- News
- Written by CMO Tech News
Deep-linking technology provider Branch has acquired TUNE’s mobile app attribution analytics platform, which it will merge into its existing technology. So reports MarTech Today.
Read more...Adobe Systems Reportedly Vying to Buy Marketo
- Saturday, 15 September 2018
- News
- Written by CMO Tech News
Adobe Systems is reportedly in negotiations to buy privately held Marketo Inc., which provides cloud-based marketing software. So reports Reuters.
Read more...Candidates Spend Millions of Dollars on Digital Ads
- Saturday, 15 September 2018
- News
- Written by CMO Tech News
Donald Trump’s re-election campaign has already spent $8.6 million in digital advertising this year while candidates competing for the Senate in the mid-term election have spent $29.8 million. So reports Open Secrets.
Read more...Facebook Opens Groups to Marketers
- Saturday, 08 September 2018
- News
- Written by CMO Tech News
Facebook has made its advertising pixel available to a limited number of groups and expects to significantly broaden the initiative in the coming months. So reports MarketingLand.
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